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That energy comes alive through Nadal’s relentless play, and expands into a new standard for future mobility with the Kia EV4. In 2026, this remarkable partnership reaches a new milestone: its 25th anniversary. And now, building on the journey so far, Kia embarks on an even greater movement.

A Legacy Built on Trust

2002

2012

2026

Crowded stadium with audience watching a professional tennis match on a blue court.

A Legacy Built on Trust

Since beginning its partnership with the Australian Open in 2002, Kia has helped redefine the standard of the sporting experience.

Kia expanded its commitment through electrification and sustainability, and solidified this vision in 2025 by transitioning all 130 official tournament vehicles to sustainable models. In 2026, Kia reaches a defining milestone: 25 years as the Australian Open's longest-standing major sponsor.

Male tennis player in purple shirt and white shorts preparing to serve on a blue court with white lines.

Shaping the Future on My Own Terms

"Move Different" is the attitude of forging your own path toward better choices and broader possibilities. With this spirit, we shape the future in our own way—on the court, on the road, and in every moment of life.

A Journey of Values with Nadal

Rafael Nadal follows no one’s way but his own. He moves to his own rhythm, his own instincts, his own rituals. And through that distinctive movement, Nadal has turned possibility into reality.

Be
Different

Tennis player in a purple shirt and white shorts lunging to hit a ball on a blue court.

The Australian Open: A Challenger Driving Innovation

The Australian Open transcends tradition, creating new experiences through what sets it apart. From branding to digital, it drives innovation across all domains—making its difference clearer, bolder, and unmistakably its own.

Hit
Different

Wide view of a tennis match in a large stadium filled with spectators during sunset.

EV4: The Vision of Electrification

The EV4 sets a new standard for the electric era. Kia chooses a different path for a sustainable future, expanding the EV experience into everyday life. The EV4 brings that vision to life, driving the evolution of future mobility.

Move
Different

Side view of a silver modern electric car front half with sleek design and black wheel, reflected on glossy surface.

Move Different
with the EV4

The EV4 sets a new benchmark for Kia’s electrification. As more people experience the EV4’s sustainable mobility at the Australian Open, this direction becomes even clearer. Through that experience, the energy of sport and Kia’s innovation spark the next movement in sustainable mobility.

Man in a dark sweater leaning on a black car with a modern building and greenery in the background.

EV4: Redefining the Future of Electrification

Showcasing the future of mobility at the Australian Open, the EV4 reimagines every moment of movement. Experience the innovation of electrification witnessed on-site—feel it for yourself with the EV4.

Learn More

Across 25 years of partnership, Kia and the Australian Openhave gained one conviction:movement should not follow others—it should follow what we believe in. 

That is why, now and always, we continue moving toward our own path.

Move Different.

Aerial view of a tennis court with spectators in a stadium, featuring the word 'Melbourne' on the court.

Australian Open

As the longest-running major partner of the Australian Open (AO), Kia has played a key role since 2002 in supporting the players on and off the court, while promoting the growth of tennis around the world. The long-standing relationship between Kia and the AO is grounded in shared values such as their commitment to innovation and sustainability.  

Last year’s AO was a momentous occasion, with Kia showcasing its new brand at the vehicle handover ceremony and throughout the tournament. This year, Kia will trigger an innovative movement towards sustainability with the ‘Aces for Oceans’ campaign. Kia is also celebrating the 21st anniversary of partnership with the opening of the spectacular 5,000-seat Kia Arena in Melbourne Park.

Kia Arena, a milestone in a 21-year long partnership

The AO has unveiled a new 5,000-seat show court at Melbourne Park this year. The court, named Kia Arena, represents the ongoing relationship between Kia and the AO. Kia Arena provides another premium space for fans to enjoy tennis. 

The court is partially sunken into the ground and located next to Rod Laver Arena, whilst also featuring an open-roof structure in a bid to provide shade and weather protection for fans.

In line with the brand belief that ‘movement inspires ideas’, Kia expects to see many memorable moves unfold at the Kia Arena.

Great things start with a simple movement, so ‘Make Your Move’

"We at Kia strongly believe in our ethos that movement inspires ideas. We feel privileged to have Rafa on our team as our global brand ambassador over past 15 years. He is not only one of the greatest athletes in history but an icon of inspiration who constantly strives to make a positive impact in the world through his diverse social contribution activities.“  

- Artur Martins, Senior Vice President and Head of Kia's Global Brand and Customer Experience Division  

Some people think we need to take huge strides to create change. But this isn’t true. Extraordinary doesn’t start as extraordinary. All great things start with a simple movement. Here’s the story of Nadal and the people who keep moving, believing they can make a difference.

Kia has striven to create a new movement as a reliable partner and a sustainable mobility provider. There have been both small and big footsteps along our journey so far. Now we want you to make your own move for a better future. A better future for you and for us all.

Rafa Nadal

Inspiration comes to us at the most unexpected moments. As we move from place to place and meet different people, we occasionally encounter sudden glimmers of inspiration. Indeed, that’s how our 20-time grand slam champion and tennis legend Rafa Nadal tells his story as Kia’s global ambassador since 2006 – his sources of inspiration, what makes him move forward, and how he creates the waves that inspire the rest of us.

Great things start with a move

Some people think we need to take huge strides to create change. But this isn’t true. A simple move can make a world of difference. If we all make small steps, we can make a world of difference.

The Kia EV6, an ideal companion for Nadal’s journey towards sustainability

The Kia EV6 is Kia’s first dedicated electric vehicle (EV) and embodies the company’s new brand belief that ‘movement inspires ideas’. The specially customized EV6 GT-Line was presented to the tennis star at the Rafa Nadal Academy in his Spanish hometown of Manacor, Mallorca. Nadal has decided to take his first step towards fully-electric mobility with this new inspiring model.

Reducing carbon footprint through innovative electric vehicle design

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Move Different

A ball racing across the court carries the future within.

That energy comes alive through Nadal’s relentless play, and expands into a new standard for future mobility with the Kia EV4. In 2026, this remarkable partnership reaches a new milestone: its 25th anniversary. And now, building on the journey so far, Kia embarks on an even greater movement.

A Legacy Built on Trust

2002

2012

2026

A Legacy Built on Trust