Kia, The Major Partner of
Australian Open
As the longest-running major partner of the Australian Open (AO), Kia has played a key role since 2002 in supporting the players on and off the court, while promoting the growth of tennis around the world.
The long-standing relationship between Kia and the AO is grounded in shared values such as their commitment to innovation and sustainability.
Last year’s AO was a momentous occasion, with Kia showcasing its new brand at the vehicle handover ceremony and throughout the tournament. This year, Kia will trigger an innovative movement towards sustainability with the ‘Aces for Oceans’ campaign. Kia is also celebrating the 21st anniversary of partnership with the opening of the spectacular 5,000-seat Kia Arena in Melbourne Park.
Kia Arena, a milestone in a 21-year
long partnership
The AO has unveiled a new 5,000-seat show court at Melbourne Park this year. The court, named Kia Arena, represents the ongoing relationship between Kia and the AO.
Kia Arena provides another premium space for fans to enjoy tennis.
The court is partially sunken into the ground and located next to Rod Laver Arena, whilst also featuring an open-roof structure in a bid to provide shade and weather protection for fans.
In line with the brand belief that ‘movement inspires ideas’,
Kia expects to see many memorable moves unfold at the Kia Arena.
Great things start with a simple movement, so ‘Make Your Move’
"We at Kia strongly believe in our ethos that movement inspires ideas. We feel privileged to have Rafa on our team as our global brand ambassador over past 15 years. He is not only one of the greatest athletes in history but an icon of inspiration who constantly strives to make a positive impact in the world through his diverse social contribution activities.“
- Artur Martins, Senior Vice President and Head of Kia's Global Brand and Customer Experience Division
Some people think we need to take huge strides to create change. But this isn’t true. Extraordinary doesn’t start as extraordinary. All great things start with a simple movement. Here’s the story of Nadal and the people who keep moving, believing they can make a difference.
Kia has striven to create a new movement as a reliable partner and a sustainable mobility provider. There have been both small and big footsteps along our journey so far. Now we want you to make your own move for a better future. A better future for you and for us all.
Rafael Nadal
Rafa Nadal's inspiration in full swing
Rafa Nadal
Inspiration comes to us at the most unexpected moments. As we move from place to place and meet different people, we occasionally encounter sudden glimmers of inspiration. Indeed, that’s how our 20-time grand slam champion and tennis legend Rafa Nadal tells his story as Kia’s global ambassador since 2006 – his sources of inspiration, what makes him move forward, and how he creates the waves that inspire the rest of us.
Nadal’s secrets revealed: where victory comes from
Nadal sees his life as a story of movement, a journey to discover opportunities to learn from and be inspired by.
The Kia EV6, an ideal companion for Nadal’s journey towards sustainability
The Kia EV6 is Kia’s first dedicated electric vehicle (EV) and embodies the company’s new brand belief that ‘movement inspires ideas’. The specially customized EV6 GT-Line was presented to the tennis star at the Rafa Nadal Academy in his Spanish hometown of Manacor, Mallorca. Nadal has decided to take his first step towards fully-electric mobility with this new inspiring model.
Reducing carbon footprint through innovative electric vehicle design
Reducing carbon footprint through innovative electric vehicle design
Reducing carbon footprint through innovative electric vehicle design
LOL Europe
Your Legend Starts Here
LOL European Championship Partners with Kia
Partnership with LEC(League of Legends European Championship) led Kia into the world’s most popular esports market. Kia’s sponsorship of the LEC is the latest marketing campaign from a brand experienced in forging closer connections with younger generations.
Sponsored Events
By entering E-Sports arena as a main partner of LEC, Kia forged closer connection with younger generations.
Co-operated marketing with LEC allowed Kia to be recognized as E-Sports friendly brand, and to provide much more brand experience to E-Sports fans.
Kia's brand new partnership with League of Legends, the most popular game in the world with 115 million players and 200 million viewers.
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